Parallels Between Material Process Development and Business Negotiation 

In both technical and business realms, process development is often compared to navigating a complex landscape filled with variables and challenges. To further illustrate this, let’s draw a parallel between developing a thin film using physical vapor deposition (PVD) and closing a sale during a business negotiation.

In PVD, creating a thin film isn’t just about applying a single layer. It’s a delicate process that involves controlling variables like deposition rate, temperature, and vacuum conditions. Each of these factors can significantly influence the outcome, and adjustments are often required as the process unfolds. The path isn’t linear—each step depends on the results of the previous one, and there’s often a need for real-time adjustments based on unexpected outcomes.

Similarly, in a business negotiation, closing a sale isn’t just about presenting a product or service. It’s about understanding the client’s needs, responding to their concerns, and navigating the back-and-forth of offers and counteroffers. Just like in PVD, the process is influenced by multiple variables—price, terms, delivery timelines—and the outcome is dependent on how well these factors are managed throughout the negotiation. Often, the best pathway to success isn’t obvious from the start; it emerges through careful consideration of the options at each stage, adapting based on the feedback and results obtained.

Both processes—whether in the lab or the boardroom—require a flexible, responsive approach. They demand a deep understanding of the underlying variables and a willingness to pivot when the situation calls for it. Success in both arenas comes from not just following a plan, but from actively managing the process, staying attuned to the details, and being ready to adjust as new information comes to light.

Whether you're developing a new material or closing a deal, the key is to remain adaptable, to learn from each step, and to stay focused on the ultimate goal. By embracing this mindset, we can navigate the complexities of process development and achieve success, no matter the challenges that arise.